Don’t get us wrong.
But we’re not convinced that today’s ad in the Evening Standard is going to help.
Self-deprecating publicity can work when it’s done well.
Shockingly crass costumes proudly displayed outside The Producers on Broadway were all it took to lure the Whingers in to the theatre box office and hand over $100 (about £7.60 at current exchange rates).
Monty Python’s Spamalot‘s claim to “set musical theatre back 1,000 years” was enchanting and we happily handed over £55 on the strength of it.
But we do wonder if Drowy’s “Sometimes you can tell just by the title that a show is going to be amazing. This is not one of those times” quite says what it means or means what it says.
A triple first in linguistic, semantics and logic would be handy we feel. We thought about it for a little while and – while we think we know what they’re getting at – it brought back the mental pains of trying to solve the famous waiter brain teaser and we had to repair to a bar.
We still haven’t handed over any readies.
By the way, did you know that”Drowsy Chaperone” is an anagram of “showy crap redone”?
16 May 2007. Footnote: We saw it and this this what we thought.