Posts Tagged ‘merchandising’

More Bleedin’ Hot Pies!

Sunday 1 April 2012

Some might call it poor taste. Some might call it an act of expedience before the latest VAT comes in.

We’d call it a deliciously canny and waggish merchandising ploy.

The Whingers love to fill a few minutes taking in the finest in the shops at theatres. Themed products always amuse us. Singin’ in the Rain is offering a range of branded umbrellas, Phantom of the Opera markets a magic mug which when filled with a hot drink sees the Phantom’s white mask magically appear and most musicals have the usual CDs, T-shirts and key rings you’d expect, though at least in Sweeney Todd a key is crucial to the plot.

Occasionally this is taken just that little bit further. The Menier’s Abigail’s Party is serving pre-show 70s meals including chicken Kiev and fondue (as different courses we presume). And of course the Whingers were seduced into parting with their cash last year when at Frankenstein a smoking green cocktail called The Experiment went on sale in the National’s bar.

But the Sweeney Todd people have probably come up with the best one yet. In keeping with show’s grisly cannabalistic plot the bars at the Adelphi theatre are selling “Mrs Lovett’s Bleedin’ Hot Pies”. And they do indeed bleed. Quite literally. Read the rest of this entry »

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